Scope out a few of the game industry news stories from the last week below, hand-picked from across the world of games. This week, we’re looking at a legal industry and gaming event that just wrapped up, Apple App Store under a microscope, PS5 vs. Xbox Series X, and of course much more! Links are in the index, followed by the story summaries!
- Game Industry Legal Conference Wrap-up
- Apple’s App Store Under Fire
- Unity Unveils Program Aimed at Indie Game Developers
- PS5 vs. Xbox Series X
- Report: Video Games Account for Over 50% of UK 2020 Entertainment Spend
- Does Gaming Make You Smarter
Game Industry Legal Conference Wrap-up
Source: Game World Observer
The Game Industry Legal Conference took place online in early October, with over 700 participants from around the world involved. Stop by Game World Observer’s tidy summary to read up about about topics and ideas this conference brought to the table.
The legal story of Apple’s App Store Vs. developers and publishers, like Epic Games, is promising to be a lengthy back-and-forth that is only just beginning. Here’s some insight from Variety why this is happening and how it may play out in the courts and the court of developer and publisher opinion:
“Amid the growing outcry against Big Tech’s anticompetitive practices, Apple’s enormously lucrative App Store could be one of the first fortresses to fall.
In 2019, the App Store generated an estimated $50 billion in gross sales — and Apple kept $15 billion of that. Now the App Store, which is the only way to get iOS apps for Apple mobile devices, is in the crosshairs of app developers, lawmakers and regulators over its virtual monopoly.
At the front of the anti-App Store phalanx: Epic Games, creator of massively popular battle royale game “Fortnite.” Epic sued over the 30% cut Apple takes on all in-app purchases and its policy that bars outside payment methods. After Apple kicked “Fortnite” off the App Store, the game’s iOS players dropped 60% in less than a month, Epic claims.”
Unity Unveils Program Aimed at Indie Game Developers
In an increasingly growing and competitive games market, different companies are coming up with new ideas and programs to help a wider range of developers up their game in all aspects of the development and marketing life cycles. In this instance, platform company Unity aims to help with awareness and adoption, as this piece in VentureBeat describes:
“Unity is launching its Game Growth Program to help indie game developers accelerate adoption of their games. Through this program, Unity will use its resources to help developers grow downloads and revenues, addressing the key problem of getting lost in a crowd of games.
Getting users to discover free-to-play mobile games and apps is tough on platforms like iOS, which has more than 1.7 million games and apps. That means advertising — through platforms such as Unity Ads — plays a big role in drawing attention to games. As part of its user-acquisition and marketing program, Unity will offer tech resources and funding for user acquisition to help scale indie games.”