Gaming Gone Global: Keeping Tabs On Worldwide Trends

From It’s now 2016, and gaming has firmly moved out of the basement and into the living room–and beyond. In fact, more than half of the population in the world’s industrialized countries now identifies as gamers, which has brought a tidal wave of change across the way many of us spend our free time.

Today, gaming is as much an aspect of modern culture as anything else. In fact, as detailed in Nielsen’s 360° Gaming Report, gaming is a top entertainment activity for gamers around the world, taking up about 10% of their leisure time. But as is the case with other consumer behaviors, gaming preferences and trends vary around the globe, which means that marketers need individual strategies to engage them.

The ability to take gaming on the road and integrate it into our daily routines via powerful mobile devices has been significantly influential in bringing gaming into the mainstream over the past few years. In North American and Europe, console and mobile are tied as the most popular gaming platforms, whereas mobile dominates the Chinese market by a wide margin. Comparatively, console remains the top choice in Latin America. Understanding the penetration of each platform across regions is critical for any publisher developing and launching global games.


Updated: June 1, 2016 — 10:41 am