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Mobile Gaming USA: Big Business, Brands and Bad Games

Takeaways from this week’s conference: Big business dominating the market, handsets as TV controllers and the cost of user acquisition

The Mobile Gaming USA conference last week was a gathering of executives in the mobile gaming industry along with people in associated businesses. The conference, held at the Hotel Kabuki in San Francisco, had numerous sessions dealing with a range of topics concerning the business of mobile games, from technical sessions to marketing, from branded advergames to HTML 5. Here are the highlights of the conference, presented in key quotes…



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