Cologne/Stockholm/New York — ESL Gaming, the world’s biggest esports company, has today announced a programming collaboration with North American broadcaster G4 that will extend ESL’s already-unrivaled presence in esports by enabling the gaming and esports community in the U.S. and Canada to access linear TV content from select ESL Pro Tour events for the first time.
G4, part of NBCUniversal, will produce programs containing action and cut downs from eight ESL Pro Tour competitions. The programs will give viewers an entertaining and action-packed insight into ESL tournaments.
The programs will be aired in prime time slots to provide a new audience with access to esports and gaming entertainment, with G4 holding exclusivity to produce and air the programs in the region. G4’s esports shows will now also feature highlights from ESL events and the channel will also partake in one-off takeovers of ESL’s Twitch channel.
“We know there is a growing number of esports fans in North America and G4 is the perfect partner for us as we continue on our mission to reach new audiences,“ said Frank Uddo, Senior Vice President Media Rights at ESL Gaming. “We have hosted many successful events in North America already, and with this exciting partnership we will finally be able to provide all US and Canadian esports fans with access to ESL events via linear TV broadcasts as well.”
Following successful exclusive partnerships, G4 now covers a key market for ESL, which results in providing world-class esports content in up to 30 channels worldwide.
“G4 is thrilled to partner with ESL and deliver their premier esports events to North American audiences,” said Kevin Sabbe, Chief Content Officer of G4. “Our approach to esports coverage will be focused on entertaining fans, providing in-depth analysis, and most importantly, offering casual gamers a comedic entry point into the world of esports and competitive gaming.”
Further updates will be made as to which ESL events will feature in the programs.
For more information about ESL Pro Tour and the upcoming season, please visit the official website. To get all the latest news head to about.eslgaming.com or follow ESL Gaming on LinkedIn, Facebook, Twitter and Instagram.