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HomeConference NewsCelebrity voices: the next big trend in mobile marketing?

Celebrity voices: the next big trend in mobile marketing?

From Imagine that you could turn the voice of your mobile navigation device into that of a celebrity. Wouldn’t that make your trip more entertaining if say, a well-known comedian, was cracking jokes while giving you directions? Well, that exact option has been made available by several app developers.

Waze, the world’s largest community-based navigation mobile app, has just released the first U.S. celebrity voice version featuring comedian actor Kevin Hart. The release is a partnership with Universal Studios to promote the upcoming film “Ride Along” which stars Kevin Hart alongside rapper turned actor Ice Cube. The app feature allows users to change the voice of their navigation to Kevin Hart. Users of the free app also have the option to purchase tickets for the movie directly through the app.



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