New York, NY – June 11, 2019 – ReKTGlobal, the global esports business authority and parent company of Rogue, today announces its acquisition of New Jersey-based Greenlit Content, a hybrid company that is behind some of gaming’s most popular sites including TwinGalaxies.com, Shacknews.com, GameDaily.Biz and PrimaGames.com, and also creates viral branded gaming content, events and activations in collaboration with some of the world’s most popular consumer companies such as Xbox, HyperX, Chips Ahoy!, Warner Bros.,and Redbox. Greenlit Content reaches up to 100 million gamers monthly through specially curated video, social and editorial content.
Further solidifying relationships between the gaming, esports and non-endemic brand communities, the deal will bring together Greenlit Content’s extensive media network, global GameDaily Connect conferences, gaming audience and brand partners like E3, Comic-Con International, The Beard Club, Activision Blizzard and Dell, with top ReKTGlobal clients such as State Farm, Find Your Grind and NBC Sports, celebrity partners Tainy, Steve Aoki and Imagine Dragons, and Rogue esports players across popular titles including Fortnite, Apex Legends, FIFA, Rainbow Six: Siege and League of Legends.
In addition to serving as a brand partner for E3, Greenlit Content is co-producing the official 2019 E3 Esports Zone. As co-producers, the show features several game exhibitions with NBA 2K, Fortnite, Rocket League and Smash Bros. on the main stage, interviews with dozens of industry notables on the Shacknews content stage, and will host top esports influencers during the official after party on June 11.
“This month celebrates ReKTGlobal’s two-year launch anniversary, and the growth we’ve seen this year alone has been remarkable,” said Dave Bialek, CEO of ReKTGlobal. “After being in talks with Greenlit Content since early 2018, we are thrilled that the acquisition is now complete and look forward to diversifying our assets in order to expand our overall reach and dominate the industry together.”
John Benyamine, CEO and Co-Founder of Greenlit Content remarked, “Although we had a number of other offers from gaming and esports organizations, ReKTGlobal made the most sense for expanding our business and connecting with a global audience. Not only does the vision outlined by Dave and Amish embody our own, we are excited about the opportunity to integrate with the extremely impressive talent and esports roster that ReKTGlobal brings to the table.”
Amish Shah, co-founder of ReKTGlobal added, “We are always looking to add companies to our portfolio that align with our long-term vision. The merger between ReKTGlobal and Greenlit Content was a strategic decision that will give ReKTGlobal the ability to penetrate the market due to our newly combined portfolio and ability to reach over 100 million enthusiastic gamers and esports fans.”
“While esports is a big part of Greenlit Content’s portfolio, we also work with endemic and non- endemic brands across gaming and mixed reality,” commented John Gaudiosi, President and Co-Founder of Greenlit Content. “With the backing of ReKTGlobal, we can continue to grow the esports audience, while offering clients content marketing opportunities with built-in ROI across our network of sites, social, international game developer conferences and consumer- focused events across the U.S.”
ReKTGlobal recently announced the addition of legendary Latin music producer Tainy and music executive Lex Borrero as investors, expanding its growing group of entertainment investments from major music forces that include world renowned EDM sensation Steve Aoki, Billboard Award-winning members of Imagine Dragons, and Live Nation.
In addition to raising $10.8 million in Series A funding earlier this year on behalf of Rogue’s global expansion and entry into the League of Legends Europe Championship (LEC), ReKTGlobal also welcomed 18 esports players into the second semester of its Junior Rogue professional gaming accelerator program that provides amateur Fortnite players with opportunities to succeed in esports, and worked with State Farm to announce its first ever endorsement of an esports athlete, Benjamin “DrLupo” Lupo, a top Twitch streamer and the captain of Rogue’s Fortnite team.