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SEGA Celebrates With Sonic Retrospective at SXSW

The following is an edited press release.

LOS ANGELES – SEGA, the company that brought us Sonic The Hedgehog, is celebrating the blue blur’s 25th anniversary with a panel at this year’s SXSW. Taking place during the Interactive portion of the conference, the panel will be held at the Geek Stage on Saturday, March 19, 2016, beginning at 3:30 p.m. The “Sonic The Hedgehog: 25 Year Anniversary” panel will take a look at the history of the world’s fastest mascot with the original creators, developers and voice actors who will offer their insights and anecdotes about the generation-spanning character. Moderated by the man behind the @Sonic_Hedgehog Twitter account, the SXSW panel will be an engaging discussion and a must-attend event for any fan of the iconic franchise.

After racing to the scene in 1991 on the “SEGA Genesis,” the blue blur has seen it all: the great evolution of gaming – including the rise of online and mobile – international expansion, multiple TV series, and an ascension that’s made him an icon beyond gaming.

At SXSW, SEGA will present an in-depth look at Sonic’s rich history across gaming, TV, merchandise and more, giving fans an inside glimpse directly from key figures in Sonic’s history. The panel will celebrate the past and look to the future with breaking news and an inside glimpse at what fans can expect in 2016.

The “Sonic The Hedgehog: 25 Year Anniversary” panel presented by SEGA is free and open to the public. It will also be available via livestream on

WHO: Aaron Webber – Sonic Social Media Manager

Takashi Iizuka – Head of Sonic Team

Yuji Naka – Sonic Original Creator

Austin Keys – Director, Product Development

Roger Craig Smith – Voice of Sonic The Hedgehog

Mike Pollock – Voice of Dr. Eggman

WHAT: Sonic The Hedgehog: 25 Year Anniversary

WHEN: Saturday, March 19, 2016 from 3:30PM – 4:15PM

WHERE: Austin Convention Center on the SXSW Geek Stage (Ballroom C – 531 E 4th Street)

Visit the SXSW website for more information on SEGA’s “Sonic The Hedgehog: 25 Year Anniversary” panel.


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