COLOGNE / NEW YORK —ESL Gaming, a part of ESL FACEIT Group, and Spotify, the world’s most popular audio streaming subscription service of its kind, are thrilled to announce they are joining forces to provide the German-speaking esports community with qualitative, yet uncomplicated, access to their favorite music experiences and exclusive podcasts.
Unlocking the potential of human creativity and creating a place where everybody can be somebody, the collaboration is another step forward in expanding the esports culture and fulfilling both companies’ mission to enable more diversity and inclusion in their communities. Through the partnership with Spotify, fans have the opportunity to discover upcoming music artists, while they are able to easily access their music through a dedicated Spotify playlist. The whole partnership is represented by the claim “Level up with our gaming soundtrack”.
“Music and gaming truly go hand in hand, so we are therefore very excited to partner with Spotify and offer fans the best possible music experience,” said Benny Eichelmann, Senior Director, Global Brand Partnerships at ESL Gaming. “The partnership is a natural brand fit as it combines the best of the undisputed leader among music streaming platforms and the world’s leading esports company. By working together we can now enhance the experiences of our German communities to enjoy both their favorite music and premier esports content.”
“Gamers are increasingly becoming tastemakers in music, are important influencers in pop culture and shaping the zeitgeist. For Spotify ,gaming is one of the most important fandoms and our already established activities in gaming will be expanded with partnerships like this one. We will offer many opportunities for gamers as the new music influencers and it will be exciting to be able to map out further content around the ESL competitions”, said Heiner Kuhlmann, Head of Marketing at Spotify DACH.
The partnership commenced with the ESL Pro League (EPL) Season 16 Conference Stage in June, and continud to include international competitions through Intel® Extreme Masters (IEM) Cologne 2022 on July 5-17 — it will also include the Group and Playoff Stages of EPL Season 16 on August 31-October 2. Furthermore, the collaboration enables a deepened music experience for ESL Gaming’s products in the German speaking market, including the ESL Meisterschaft (ESL Gaming’s German National Championship), the Virtual Bundesliga, and DreamHack Hannover.
Bringing the best possible music experience to esports fans around the world, ESL and DreamHack branded playlists are already available on Spotify. Stay tuned as more custom content will be added soon.