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Dev Joins With Media Firm for Las Vegas ‘Gears of War 4’ Tournament

VC-backed media and eSports company Ultimate Media Ventures is working with “Gears of War” developer The Coalition to bring eSports to the Las Vegas Strip. Of course, the game at the heart of the tournament will be “Gears of War 4.” The battleground will be The Foundry at the SLS Las Vegas Hotel & Casino, on December 18, 2016.

This competition is the latest installment of UVM’s Pro-Am Battle on the Strip eSports tournament series, which is held monthly. Professional and amateur eSports talent come together to compete online with top teams dueling it out in each month’s finals.

“Gears of War 4” Gears Pro Circuit Pro and amateur teams can sign up online for the December 4, 2016, Gears Pro Circuit 2K Tournament to qualify for the December 18 finals event as well as to earn Gears Pro Points. The Top 4 North American teams will be flown out to Battle on the Strip, where they’ll compete for a $5,000 prize pool.

From the press release:

“It’s thrilling to see how well-received our Battle on the Strip event series has been. We’ve successfully injected something refreshing into a tried-and-true formula — through rotating titles and inviting amateur competitors alongside the pros. For the third installment, we’re kicking it up a notch to partner with the amazing team at The Coalition to deliver an exhilarating ‘Gears of War 4’ eSports event.”

— Jon Bukosky, UMV CEO

“We are excited to offer ‘Gears’ teams more opportunities to compete in ‘Gears of War 4,’ including community and sanctioned events for pro as well as amateur teams. We look forward to offering more ways for fans and players to participate around the world in ‘Gears of War 4’ events. We’re looking forward to seeing a UMV event hosted at SLS Las Vegas.”

— Jack Felling, lead eSports producer for The Coalition

According to the press release, Legendary rooms will be available and offer guests not only special VIP seating at The Foundry for the tournament, but also gifts from UMV sponsor brands, including BenQ, E-BLUE Gaming, HyperX, MemberJets and Quest Nutrition, as well as exclusive merchandise from UMV’s dedicated eSports apparel and lifestyle brand ULT.

From a spiffy in-person experience to a remote event experience, it looks like UMV has eSports and competitive gaming fans covered. Online, players can watch the action on Twitch at 1 p.m. PST / 4 p.m EST at or on


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