From Gamasutra: Back in 2013, Kongregate cofounder Emily Greer delivered an insightful GDC talk about best practices for free-to-play game design.
Next March she returns to the conference to delve deeper into what makes F2P games tick: those big spenders we often call “whales.”
In her upcoming GDC 2015 talk, “Don’t Call Them Whales: F2P Spenders and Virtual Value,” Greer (a self-professed stats geek) will examine this phenomenon by looking at demographics, play and buying patterns for top spenders on the Kongregate web platform and mobile games, how expectations of game spending and value are formed, and how attitudes toward spenders and spending shape the whole industry — not just free-to-play games.
Read more at Gamasutra.
