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PAX South 2020 Dates Announced

Attendees can Lasso Badges Beginning in August

SAN ANTONIO – July 25, 2019 – Giddy up, partner! Grab them cowboy boots, pack up the wagon, and get ready to hit the trail for the Alamo City, as PAX South 2020 badges go on sale Aug. 1 ahead of the show’s return to the Henry B. Gonzalez Convention Center Jan. 17 – 19.

A stone’s throw from San Antonio’s lively River Walk, PAX South kicks off 2020 with a rootin’-tootin’ weekend-long gaming fiesta. Attendees have the year’s first opportunity to saddle up with the most exciting upcoming projects from major publishers and independent studios. There are also chances to watch thrilling esports competitions in the PAX Arena, including Stream Stars, where fan favorites from the worlds of YouTube and Twitch face off in an epic tournament.

PAX South, the most-attended gaming event in the Southern United States, also hosts an amazing array of panels featuring new game reveals, entertaining discussions with popular personalities, live shows featuring the Penny Arcade crew, concerts, and more. The full event schedule and list of exhibitors are currently in the works and coming soon.

Three-day badges for PAX South can be wrangled for $95. Meanwhile, individual badges for Friday, Saturday, and Sunday will go for $45 apiece. Sunday is a great day to bring the whole family, as special Sunday badges for buckaroos ages 12 and younger can be acquired for only $10. Badges to hitch a desktop in the Bring Your Own Computer section are available for $40.

A collection of exclusive show merchandise, featuring a new 2020 PAX University theme, will go on sale when badges become available for purchase on Aug. 1. The pre-sale items include a PAX South 2020 long-sleeve t-shirt for $30, tin lunch box for $20, and spinning crest keychain for $15. Merchandise orders will be delivered approximately two weeks before the show.

“PAX South is when we kick off another year of shows,” said Jerry Holkins, co-founder, Penny Arcade. “We love visiting San Antonio because nobody can agree on where the best taco place is, or the barbecue, so some days you eat lunch three or four times. Get your badges when they go on sale August 1st, and we’ll see you there. Also, Tacos N Salsa has the best tacos. They have a taco called the “Trash Can” and it seems like that wouldn’t be good but it is very good.”

The international lineup of PAX shows (West, East, South, Aus, Dev, and Unplugged), produced by ReedPOP in conjunction with Penny Arcade, comprise some of the world’s largest gaming festivals. PAX events connect the industry’s greatest creative minds from across the worlds of both video and tabletop gaming, directly to passionate audiences.

Working journalists and content creators interested in attending PAX South in order to produce show coverage can apply for media credentials beginning in October.

For more updates on PAX South 2020, follow PAX on Twitter, Facebook, and Instagram.


PAX or Penny Arcade Expo is a festival for gamers to celebrate gaming culture. First held in Seattle in 2004, PAX has nearly doubled in size each successive year, with PAX Prime 2014 selling out of tickets in a matter of minutes. Connecting the world’s leading game publishers with their most avid and influential fans, PAX expanded with a second show in Boston in 2010 and a third in San Antonio in 2015, making it the three largest gaming shows in North America. The first international PAX was held in Melbourne, Australia in 2013. In 2017, Penny Arcade established PAX Unplugged, its first tabletop focused show, held in Philadelphia.


ReedPOP is a boutique group within Reed Exhibitions – the world’s leading event organizer. Launched in 2006, the group has become the number one producer of pop culture events across the globe as well as a full-service digital content provider and media company. Delivering once-in-a-lifetime fan experiences curated specifically for localized audiences, ReedPOP currently features events in North America, South America, Europe, Asia, India, Africa, and Australia, including: New York Comic Con (NYCC), Chicago Comic & Entertainment Expo (C2E2), PAX West, East, South, and Australia, Emerald City Comic Con (ECCC), MCM Comic Con, BookCon, Oz Comic Con, EGX, Comic Con India, Comic Con Paris, Comic Con Seoul, Comic Con Africa, Star Wars Celebration, and ComplexCon. ReedPOP also runs and operates Gamer Network and its portfolio of leading gaming websites including Eurogamer, RockPaperShotgun, and The staff at ReedPOP are a fan-based, globally focused group of professionals that are uniquely qualified to build and serve the communities with whom they share a common passion.

About Penny Arcade

Penny Arcade has been the world’s most popular webcomic for over 20 years, with over 3.5 million readers. Started in 1998 in the living room of Mike Krahulik & Jerry Holkins, it has grown into a media empire encompassing multiple beloved properties such as Lookouts, Automata, and beloved D&D live-play series Acquisitions Incorporated. Penny Arcade was responsible for the creation of Child’s Play, a gaming charity that has raised over $45 million dollars for children across the world. They are also the founders of PAX, the number one consumer gaming festival in North America, with hundreds of thousands of loyal visitors every year.

Media Contacts

Kyle M. Burleson / Carter Dotson
Stride PR for ReedPOP /


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