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Mobile UA & Growth Fellowship Event to Feature Speakers from Google, Zynga, DeNA, FunPlus, Nordeus and PerfectWorld (PRESS RELEASE)

The Mobile UA & Growth Fellowship (MUAGF), the industry’s largest network of mobile UA and growth leaders, announced today that its next meeting will take place after opening day of the Casual Connect conference in San Francisco. The invite-only event brings together 150 of the leading user acquisition and growth professionals with special guest Molly Passanisi, Google’s Head of Industry, Gaming, who will present the company’s GooglePlay and Android strategy for the second half of 2014.

A panel of speakers from Google, Zynga, Perfect World, DeNA, FunPlus and Nordeus will also discuss the latest trends in mobile UA and growth. For the first time, the MUAGF event will bring together both the Mobile UA Fellowship and the Mobile Growth Fellowship, which focuses on driving post-install engagement, retention and monetization.

Sponsors of the event include: Singular, the industry’s most advanced SaaS mobile marketing platform; adjust, one of the world’s most sophisticated mobile attribution and analytics platforms; InMobi, the world’s largest independent mobile advertising network; EEDAR, the largest specialty research firm for the worldwide video game industry; MobilityWare, one of the leading mobile app developers for iPhones™, iPads™, Android™ devices, and Kindles™; GameGenetics, the Berlin-based user acquisition specialist and distributor of free mobile and online games; SkyMobi, owner of the largest pre-installed app store, and a leading publisher, in China; and AppsFlyer, a leading mobile app measurement, attribution and analytics SaaS solution.

“Google Play is a critically important distribution outlet for today’s mobile marketer, so we’re honored to have Molly join us and share Google’s plans for the rest of the year,” said Dave Westin, co-founder of MUAGF. “The event has been picking up steam ever since we started it, which is a testament to how strong-knit and passionate the community is. The Fellowship is very pleased to offer a forum that helps bring the community closer together and nurture its growth and development.”

“There is no group that fosters such thoughtful dialogue and brings together such senior-level executives quite like the Mobile UA & Growth Fellowship,” said Hendrik Volp, CRO of adjust by adeven. “It is an honor to mingle and interact with so many of the best and brightest minds in the industry, and we look forward to sponsoring this quarter’s event once again.”

Event Details


  •     Google – Molly Passanisi, Head of Industry, Gaming
  •     Zynga – Ryan Lysne, General Manager, Marketing
  •     Perfect World – Fabien Nicholas. General Manager, Mobile
  •     DeNA – Ilya Shereshevsky, Director of Performance
  •     FunPlus – Deniz Gezgin, Studio Head
  •     Nordeus – Nebojša Radović, Marketing Manager


Panel Topic: “Best Channels for Finding Return On Ad Spend (ROAS)”

Location: Jillian’s Billiard Club; 175 4th Street, San Francisco, CA

Date: July 22, 2014



  •     Open Bar and Networking: 6:00pm – 7:00pm
  •     Google’s Overview Updates to 2H 2014 GooglePlay & Android Strategy: 7:00pm – 7:30pm
  •     Panel Discussion: 7:30pm – 8:15pm
  •     Dinner: 7:30pm – 9:00pm
  •     Open Bar and Networking: 9:00pm – 10:00pm



To register for the event or join the fellowship, visit http://www.uafellowship.com. Membership and registration are free but restricted to non-vendor, senior level executives within the field.

Join the LinkedIn Group:

Join the Mobile UA & Growth Fellowship group on LinkedIn at http://linkd.in/19W1KvS.

About Mobile UA & Growth Fellowship
The Mobile UA Fellowship is the largest network of mobile UA leaders in the industry. It is a not-for-profit think tank aimed at exploring the latest trends in marketing, advertising and distribution for mobile applications. Founded in 2013, the fellowship aims to bring together the top decision makers at mobile application companies to foster strategic, forward-thinking discussions at its events and meetups. Its sister group, the Mobile Growth Fellowship, focuses on post-install user engagement, retention and monetization. For more information, visithttp://www.uafellowship.com.


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