The twelve-years-running global game development conference series, Casual Connect, has been acquired by creative content development shop, Greenlit Content. Casual Connect founder Jessica Tams and her events team will join the Greenlit Content team, overseeing the event series she founded and led. With events held in the major game development hubs around the globe, such a Seattle, San Francisco, Singapore, and other locales, bringing in thousands of attendees and hundreds of indie developer entries for the Indie Prize, Casual Connect seems like it should be a good fit for an expanded games content network.
Additionally, the media portion of Casual Connect, Gamesauce, will be merged into the Greenlit Content-owned Gamedaily.biz editorial family. Greenlit Content claims an editorial reach of over 90 million through its network of owned sites and partner outlets.
From the Gamedaily.biz article about the acquisition, the CEO and founder of Greenlit Content shared his thoughts about the acquisition:
“I’ve followed the Casual Connect event series for more than a decade, and I’ve been extremely impressed by its international expansion,” said John Benyamine, CEO and co-founder of Greenlit Content. “Having Jessica and Casual Connect join with Greenlit Content is truly an honor. This is huge for Greenlit’s global expansion efforts. Both Casual Connect and the industry have been evolving quickly. We feel that we have an incredible opportunity to define what an event series really looks like in 2019 for the games industry.”
From the same article, Jessica Tams, the founder of Casual Connect added her thoughts on the role of events in the game industry and the acquisition:
“Events are more than just what happens at the event,” she said. “Those looking to come into the industry use the past Casual Connect lectures (available on YouTube) and articles to make business decisions and train new employees. With the expanded reach of Greenlit, we hope to be able to bring our new and existing content to a wider audience.”
In 2019, according to Gamedaily.biz, expect a rebranding of the Casual Connect event series, new events, and other expansion plans. Events for Gamers will keep an eye out for all the details as they become available.