Game Connection America 2014 Marketing Awards – Nominees Unveiled

A wide array of fantastic campaigns have been submitted by some of the best and brightest teams across the world, from a wide range of publishers and agencies, for this, the fourth edition of the Game Connection Marketing Awards.

San Francisco, USA – 4 March 2014 – Game Connection America is set to feature the Marketing Awards ceremony in addition to the long-running Selected Projects Awards Program at its forthcoming event in San Francisco. Designed to recognize and raise the profile of best-in-class marketing campaigns from across the video game industry, the Marketing Awards bring together a host of new and established names from publishers and agencies to compete for prizes in ten separate categories. All nominated campaigns will also compete head-to-head in the eleventh category for the ultimate accolade of ‘Best Marketing Team at Game Connection America 2014’.

The winners of each category will be announced at the special awards ceremony on the afternoon of March 17th, from 4:00 pm – 6:00 pm.

The categories and nominees are as follows:

Best Digital Campaign:
– Paradox Interactive – A Call to Arms (Paradox Interactive)
– Armed Mind – Call of Duty: Ghosts – “Who are the Ghosts?” (Activision Blizzard)
– Midnight Oil – Saints Row IV Digital Campaign (Deep Silver)

Best Experiential Campaign:
– iam8bit – “DuckTales Remastered” (Capcom Entertainment)
– Xbox – Forza Motorsport x Bathurst (Xbox)
– iam8bit – The Great MMO Migration (ArenaNet)

Best Gameplay Trailer:
– Artifact – Disney Infinity (Disney Interactive Studios)
– Xbox – Forza Motorsport 5 Launch Trailer (Xbox)
– Paradox Interactive – Leviathan: Warships trailer (Paradox Interactive)

Best CG Trailer
– Axis – Fable Legends (Microsoft Studios)
– Axis – Halo Xbox One (Microsoft Studios)
– RealtimeUK – War Thunder Heroes (Gaijin)

Best Live Action Trailer
– Xbox – Forza Motorsport 5 Filmspeed (Xbox)
– Ubisoft Entertainment – Just Dance E3 Trailer (Ubisoft Entertainment)
– Heat – Madden NFL 25 (EA Sports)

Best Mobile Campaign:
– The Game Agency – Nerf Blaster Challenge (Hasbro)
– Enter the Studio – TRANSFORMERS Construct-Bots (Enter the Studio)
– Gameberry Inc. – Mini Motor Racing for kakao (Selvas)

Best Original Content:
– Armed Mind – Devil’s Breath (Activision Blizzard)
– Armed Mind – Who are the Ghosts? (Activision Blizzard)
– Cosmocover – Dark Souls 2 Forging a Hero (NAMCO BANDAI Games Europe)

Best PR Campaign:
– The Farm 51 – Get Even (The Farm 51)
– Neology and The Redner Group – Seeing is Believing – Best PR Campaign (Oculus VR)
– Image & Form – SteamWorld Dig (Image & Form)

Best Social Media Campaign:
– Deep Silver – Saints Row IV – GATV (Deep Silver)
– Game Insight – Tattoo and Body Art Contest (Game Insight)
– Ayzenberg Group – Xbox One Product Launch (Microsoft/Xbox)

Best Overall Campaign:
– Armed Mind – OUYA Launch (OUYA)
– Midnight Oil – Saints Row IV Overall Campaign (Deep Silver)
– Square Enix – Tomb Raider Overall Campaign (Square Enix)

Game Connection would like to extend a special thanks to the members of the Marketing Awards Advisory Board, who commit their time and expertise in order to make the awards happen. The board this year is comprised of:

– Eric Baesa, President, TAKEOFF Studios WW
– Neill Furmston, Creative Director, Ichi Worldwide
– Dennis Heinert, Head of PR, InnoGames
– Rupert Loman, Managing Director, Gamer Network
– Steve Fowler, Head of Global Marketing, ArenaNet

The Marketing Awards is only one part of the most essential games industry business and networking meet up, Game Connection America – and there’s still time to secure tickets! Hurry to http://ltm.game-connection.com/register to sign up now!

Game Connection America 2014 takes place on 17-19 March at the Sir Francis Drake Hotel, San Francisco, USA.

For more information about Game Connection:
– Visit the website: www.game-connection.com
– Like us on Facebook: www.facebook.com/Game.Connection.Official.Page
– Follow us on Twitter: www.twitter.com/The_GameCo
– Tune into our YouTube channel: http://www.youtube.com/user/gameconnectionvideos/
– Contact: hashworth@connection-events.com

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About Game Connection:
Game Connection is an international conference that gives video game industry professionals the opportunity to interact, network, and promote their products, services and expertise. Since 2001, key players from the games industry have gathered in Europe and in the US —to meet, do business together, connect with new industry professionals and socialize in a lively environment where business gets done. This business-focused setting is largely enabled by the Game Connection Meeting Application, a unique match-making tool allowing attendees to schedule meetings in advance of the event – thereby effectively optimizing time spent onsite. In 2011, Game Connection launched a program of conferences, workshops, and Master Classes. As part of this program, experts in arts, game design, programming, production, communication and marketing present the latest innovation for consoles, handheld, browser games, social media, digital and mobile stores. Next event: Game Connection America 2014, March 17-19, Sir Francis Drake Hotel, San Francisco. For more information, visit www.game-connection.com
About Connection Events:
Connection Events is a creator of opportunities, resources and results in the Games Industry. Connection Events specializes in the production of services and events aimed at games industry professionals, with more than 1600 attendees from over 56 different countries. Core Connection Events services include Game Connection and Game Connection Master Classes. For more information, visit: www.connection-events.com
Updated: March 4, 2014 — 7:20 pm

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