Devs don’t market games the way they’d like, says GDC Next survey

From Gamasutra: In order to better understand the contemporary game industry in advance of GDC Next 2014 featuring ADC, Game Developers Conference officials have surveyed over 300 game industry professionals about their opinions on launching and promoting games across markets that grow more crowded every year.

The results of that polling process reveal several fascinating trends in the way that modern game makers balance their marketing and community outreach efforts before, during, and after their game has launched.

GDC Next and ADC, which aim to highlight practical ways for developers to increase the creative and financial success of their projects, are taking place simultaneously on November 3rd-4th, 2014 at the Los Angeles Convention Center.

View the results and commentary on Gamasutra.

Updated: September 17, 2014 — 9:07 am

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