G-Star 2022

From G-Star: Simply put, it’s THE biggest games industry show in Korea (think Gamescom, ChinaJoy, TGS, GDC and you’ll be on the right track!).

It’s also the most accessible games event in Asia and a great place to meet all the big names from the Asia-Pacific games scene. If you aren’t looking at the Asia markets then you’re missing a lot of opportunity. The Asia-Pacific markets represent the biggest and fastest-growing parts of our $180 billion global industry. South Korea itself is in the top five, as are Japan and China.

Much like Gamescom or ChinaJoy, the G-STAR event typically has two parts. There’s a big consumer expo and a separate business area. Usually, these take place alongside each other physically in a massive conference centre in Busan, South Korea, but due to COVID-19 last year the b2b segment of the show was 100% digital.

The show is typically a who’s who of the very biggest Korean and Asia-Pacific games companies. What’s more, unlike other shows in the West, they have genuine C-level decision-makers present and willing to meet.

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