Apps Business Summit 2026

From PCG: As anticipation is growing for the return of PGC London on January 19–20, 2026, we’re excited to introduce a brand-new addition set to expand the scope of our focus.

Dedicated to the global app economy, the Apps Business Summit takes place Monday January 19 at our new second home, The Barbican. Pushing our reach beyond pure games, this summit will unite mobile industry experts from both games and non-games app sectors.

By connecting the native games landscape with digital entrepreneurs behind some of the biggest mobile apps in language, fitness, dating, entertainment and productivity, the one-day event will explore common growth challenges and new opportunities in UA, monetisation, UX design, gamification and more.

With the UK’s increasing role in mobile innovation – and London a particularly strong hub for publishing and fintech – the Apps Business Summit is a natural progression of the PGC ecosystem. As such, it will become a regular feature in our events calendar, cementing the conference’s position as the forefront event for mobile.

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