Brace yourself for the mobile user acquisition bloodbath this holiday season

The holiday spending spree starts this week with mobile user acquisition. Different this year is the marketing spend by mobile game companies, hoping to gobble up users at the close of the year. Early estimates suggest the cost of user acquisition will reach new heights this year. For 2013, we forecast the total mobile game market in the US at just over $3 billion, an increase from $2.4 billion a year earlier. But marketing spend is largely outpacing consumer spend. And for 99% of mobile game companies, that’s a problem.


Updated: July 13, 2020 — 8:37 pm