From Nielsen.com: In the over-saturated mobile games market, publishers are increasingly willing to pay to get their titles in front of eager players. Whether it be through app store promotions, traditional media or advertising on social media, these platforms are often the first place consumers become aware of new games. If mobile gamers aren’t aware of a game, they can’t consider it, download it or generate buzz around it. So in that regard, awareness becomes the baseline for success at every subsequent step toward a final purchase.
While awareness doesn’t guarantee success, it greatly increases a game’s potential for prosperity at every other stage. Mobile titles with higher awareness see exponentially higher ownership, so understanding how mobile gamers become aware of titles is fundamental in the highly competitive mobile games market.
Read more at Nielsen.com