Guinness World Records Kicks Off Launch Of New 2011 Gamer's Edition Epic Littlebigplanet 2 Record Attempts

UNBELIEVABLE VIDEO GAME RECORDS SET DURING THREE EYE-BLEARING DAYS OF FIERCE COMPETITION

NEW YORK (January 13th, 2011) - Guinness World Records® - the global authority on all things record-breaking - is proud to introduce the Guinness World Records 2011 Gamer's Edition, its latest chronicle of video gaming history.

To commemorate the launch of this year's book and the release of the latest PS3™ PLAY, SHARE CREATE experience, LittleBigPlanet™ 2, Guinness World Records and Sony Computer Entertainment America (SCEA) are hosting three days of video game record breaking at the Sony Style store's PlayStation Lounge in New York City.

A group of top gamers will attempt to 'up their game' in an attempt to make history by setting records in the following categories:
Longest Marathon Playing LittleBigPlanet 2
Longest Marathon Playing A Platform Video Game
Most Video Game Genres Played In One Video Game 24 Hours
Most User-Generated Video Game Levels Played In 24 Hours
Most User Generated Video Game Levels Played In A Marathon

LittleBigPlanet 2 looms large in this year's edition of the book with the game's main character, Sackboy™, gracing the book's cover and a bevy of facts and records cited within its pages. Marathon records also play a big part in the book with records for the Longest Video Games Marathon on a First Person Shooter (33 hours), Longest Video Games Marathon Playing a Racing Game (30 hours) and Longest Video Games Marathon on a Dance/Rhythm Game (13 hr 33 min 56 sec) all making the grade.

"Continuing its work of recording astounding achievements, Guinness World Records will be on hand at the launch of LittleBigPlanet 2 to monitor the record attempt and see gamers push their hobby to the limits of human endurance," says Guinness World Records Gaming Editor Gaz Deaves. "LittleBigPlanet already holds a Guinness World Record for its outstanding online community and the Gamer's Edition is full of amazing feats from every corner of the videogames universe."

Known as the "Video Game Bible", the fourth and latest edition of the popular series comes packed with 90% new or updated records and 750 never-before-seen amazing images appealing to everyone from hard-core gaming veterans to first time gamers and families. The book is available January 20th for $14.99.

About Guinness World Records
Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is one of the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer's Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada's largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

About Sony Computer Entertainment America LLC™
Sony Computer Entertainment America LLC. continues to redefine the entertainment lifestyle with its PlayStation® and PS one® systems, the PlayStation®2 computer entertainment system, the PSP® (PlayStation®Portable) handheld entertainment system, the ground-breaking PlayStation®3 (PS3™) computer entertainment system and its online and network services the PlayStation®Network and PlayStation®Store. Recognized as the undisputed industry leader, Sony Computer Entertainment America LLC markets the PlayStation family of products and develops, publishes, markets and distributes software for the PS one, PlayStation 2, PSP, PSPgo and PS3 systems for the North American market. Based in Foster City, Calif., Sony Computer Entertainment America LLC serves as headquarters for all North American operations.