In the ChinaJoy press conference in early March, the brand new Logo of ChinaJoy spread out before the public in a breathtaking way. Since 2003, ChinaJoy has been growing and expanding with the booming of China digital interactive entertainment. As an important bridge between industrial authorities and enterprises and between enterprises and consumers as well as a significant window to display the achievements of China’s cultural creative, ChinaJoy is playing and will continue to play its important role in the promotion of the industry by helping more Chinese enterprises march into the outer world, helping more overseas enterprises understand China, pushing forward the rapid growth of China digital content industry and boosting the innovations and cooperation of global culture industries.
Along with the progressive development of China game industry, ChinaJoy that advances with the times and continuous innovation has been playing a significant promoting and guiding role in support of national game industry, promotion of international cooperation, strengthening of intellectual property rights protection and guide of healthy consumption ideas, building itself into the best international and professional platform for spreading the excellent development of China game industry and establishing international brand images for Chinese enterprises. As the approach of its Decennial, ChinaJoy launched its brand new logo in the briefing, during which the design process of the new logo was introduced to the audience.
From the “Start Button” suspense left in the 2011 Golden Plume Awards till the press conference, the brand new logo of ChinaJoy has been in the overexposed tone in the theme of Decennial while the change from the previous logo to the new better says ChinaJoy at its Decennial will give all those caring about the growth of the game industry a surprise.
The brand new LOGO of ChinaJoy extends from character as in building a brand, a symbol and a LOGO, not only are easy identification and recognition required, but a simple and transparent way shall be used to face the complicated world. Through design extension, we can slowly feel the refreshment ChinaJoy presents and such a simple and generous LOGO manifests the more international trend of ChinaJoy as the approach of the Decennial.
The outline of the brand new LOGO of ChinaJoy constituted by the simplest circle and line requires more ingenuity in details. From the display pictures we can see that the design after precise measurement and in compliance with aesthetic effect can more offer us a feel of ingenuity in this extension of the Start Button.
In collocation of font selection, those for demonstrating the concept of non-moderation make the LOGO of ChinaJoy outstanding and unique. We can easily find through comparison between Chinese and English that when combined, simple fonts can develop an effective force with great visual impact.
LOGOs of the three major official conferences of ChinaJoy inherit the design concept of the Start Button, in which content of the conferences are made clear-cut through application of different colors.
A decade is just a start and future is depend on your great imagination. To ChinaJoy, this is a new starting point. The eye-catching exclamation mark in the start button joys the words China and Joy, and the pleasure joys all. ChinaJoy makes us exclaim!
New Decade New Era! Let’s expect the promising future of China digital interactive entertainment industry.