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GDC 2015: No business like show business

From Gamasutra: UBM Tech’s Simon Carless explains why fame isn’t everything at the San Francisco show

The Game Developers Conference is just a week away and yet again plays host to some of the biggest, and the smallest, names in the industry. Unlike many shows, GDC isn’t just about getting the big players to talk about what they have done, but getting the rising stars to talk about what they’re trying to do.

We spoke to UBM Tech’s Simon Carless about how the show achieves that balance, what it’s doing to make the show more accessible to a wider audience and ask if the industry’s troubled year has changed the show in any way.

“Some shows definitely strive to have the biggest people in the industry on stage, but if you look at the people we have on stage – even this year – there’s not always that many big names,” he tells GamesIndustry.biz

“There’s a lot of interesting talks but I think one of the things I’m proudest of is that in general we’re fairly good at saying this has to be a talk that’s going to help, and has to have a take away and we’re not going to put somebody on stage just because they’re famous. I’m not saying we’re perfect, but I think we try.”

Read more at Gamasutra.

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