gamescom 2017 – Media coverage analysis

From Thomas Bidaux at Gamasutra Blogs:

This is the week after gamescom, and as is tradition, I have some numbers to share about the event. I will reference data from previous years (some slightly adjusted), as this exercise has been done now for 2014, 2015 and 2016.

New dates

As for the last 3 years in a row, the dates have changed, with gamescom roughly a week later than the previous year. Moreover, it now starts on Tuesday instead of Wednesday, and ends on the Saturday rather than the Sunday. For professionals (at least the ones coming from Europe), it has the advantage of covering the work week, you can easily be back home on Friday.

Press Conferences

Microsoft kind-of had a press event? It was more similar to the Nintendo Direct format, with no onsite event, just a live video event being streamed. For reference, the last time Sony had a press event at gamescom was in 2014; while Microsoft skipped last year.

The Microsoft event seemed very weak to me. They only announced one new game for Xbox, Jurassic World Evolution, and it is not a very strong fit for a console genre-wise. They actually held their best game announcement for the following day, revealing a new Age of Empires is coming. The limited Scorpio edition also got decent coverage, but it seems to me it is more a sign of how light the event was in content.

Numbers

I went and pulled the attendance numbers from the previous years, to see how gamescom is doing in that regard. You can find the 2017 numbers here.

Read more at Gamasutra

Updated: September 1, 2017 — 12:35 pm

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